Privacy policy

This Privacy Policy describes how Pure Alabaster (operated by Aurelian Home Inc, "we," "us," or "our") collects, uses, discloses, and otherwise processes personal information when you visit, interact with, or make a purchase from purealabaster.com (the “Site”), including when you contact us for customer support or submit a warranty, defect, or shipping damage claim.

This Privacy Policy is incorporated by reference into our Terms of Service. If you do not agree with this Privacy Policy, please do not use the Site.

1. Personal Information We Collect

We collect personal information from you in three primary ways: (a) information you provide, (b) information collected automatically, and (c) information received from third parties.

1.1 Information You Provide to Us

Depending on how you interact with the Site, we may collect:

Identifiers and contact details: Name and email address.

Order and account details: Billing address, shipping address, order history, items purchased, and specific order notes.

Payment Information: We do not collect, store, or process any sensitive payment card numbers or billing credentials on our servers. All financial transactions are encrypted and processed 100% securely through our authorized, PCI-compliant checkout partners, including Shopify Payments, PayPal, Apple Pay, and other available payment providers. We only receive transaction confirmation and standard billing or shipping metadata necessary to fulfill your order.

Customer support communications: Messages, emails, and chat logs transmitted to our support team.

1.2 Information Collected Automatically (“Device Information”)

When you visit the Site, we automatically collect certain information about your device and browsing activity, including:

  • IP address

  • Browser type and version

  • Time zone settings

  • Device identifiers

  • Referring/exit pages and URLs

  • Browsing activity, pages viewed, and interactions with Site features

  • Cookies and similar tracking technologies installed on your device

1.3 Cookies and Similar Technologies

We collect Device Information using:

  • Cookies: Small data files stored on your device. To learn more and manage cookies, you can visit allaboutcookies.org.

  • Log files: Records that track site activity (including IP address, browser type, and timestamps).

  • Pixels, tags, and web beacons: Used to measure site usage and marketing performance.

  • Note: You can control cookies through your browser settings. Blocking cookies may impact certain functionalities of the Site.

1.4 Warranty / Shipping Damage Claim Information (Photos & Videos)

If you submit a damage, warranty, or replacement claim, we may collect photos of the affected product and packaging strictly to verify the issue with our shipping carriers, process your claim, and arrange an appropriate resolution efficiently.

This information is used only for claim review, carrier coordination, warranty support, and customer service purposes.

2. How We Use Your Personal Information

We use your personal information strictly for the following operational purposes:

  • Order Fulfillment and Customer Service: To process payments, fulfill orders, arrange secure freight shipping, send invoices/order confirmations, and manage authorized returns or exchanges.

  • Fraud Prevention and Security: To screen transactions for potential risk or fraudulent activity to protect our customers and our operations.

  • Site Operations and Analytics: To analyze how customers browse and interact with the Site, optimize user experience, and debug site functionalities.

  • Marketing Communications: Where permitted by law, to send you relevant email marketing updates and retargeting campaigns. You may opt out of marketing emails at any time by clicking the "Unsubscribe" link in our messages.

  • Claim Processing: To validate product identity, assess transit damage versus manufacturing defects, coordinate with shipping carriers/insurers for freight claims, and arrange complimentary replacements.

3. How We Share Personal Information

We do not sell your personal data. We may share personal information with third parties only in the following necessary categories:

  • Service Providers: We share data with trusted vendors who help us run our store, including Shopify, authorized payment gateways, and logistics/shipping providers (such as FedEx and UPS).

  • Claim and Insurance Partners: If you file a shipping damage claim, we may share verification documentation (photos of packaging/broken stone) with shipping carriers or insurance adjusters to fast-track your replacement approval.

  • Legal and Compliance Disclosures: We may disclose information to comply with applicable laws, regulations, or legal processes (such as court orders or subpoenas).

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of that transaction.

4. Behavioral Advertising and Your Choices

We may partner with third-party networks to display targeted advertisements and track store metrics. You can learn more about targeted advertising from the Network Advertising Initiative at networkadvertising.org.

You may opt out of common targeted advertising networks via:

5. “Do Not Sell or Share” (CCPA/CPRA Notice)

We do not sell personal information in exchange for monetary consideration. However, because certain third-party advertising cookies may be classified as "sharing" under specific state laws (such as California's CCPA/CPRA), residents of those states may exercise their rights or request exclusion by contacting us via our dedicated support email.

Do Not Sell or Share My Personal Information 

6. Do Not Track

Some web browsers feature a “Do Not Track” (DNT) signal. Because there is currently no finalized universal industry standard for interpreting these signals, our system does not respond to DNT signals at this time.

7. Your Rights

7.1 European and UK Residents (GDPR)

If you are located in the EEA or United Kingdom, you possess the right to access the personal information we hold about you, request corrections or deletions, object to or restrict certain processing activities, and request data portability. To exercise these rights, please contact us at support@purealabaster.com.

7.2 California Residents (CCPA/CPRA)

California residents have the right to know what personal information we collect, request access to that information, request corrections, request deletion, and exercise these privacy rights without discrimination.

If applicable, California residents may also submit a request under the following privacy right: 

Do Not Sell or Share My Personal Information

To submit a privacy request, please contact us at support@purealabaster.com.

8. Data Retention & Security

  • We retain your personal information only as long as necessary to fully execute orders, manage warranty files, or fulfill legal obligations.

  • We employ industry-standard security measures to safeguard your data during checkout and account maintenance. However, please note that no method of transmission over the internet is 100% secure.

9. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time to reflect updates to our operational practices or shifting legal requirements. Any modifications will be posted immediately with an updated "Effective Date."

10. Contact Us

For any questions, requests to exercise your data privacy rights, or formal inquiries, please contact us directly at:

  • Brand Name: Pure Alabaster

  • Corporate Entity: Aurelian Home Inc

  • Corporate Address:
    931 N Royer St
    Colorado Springs, CO 80903
    United States

  • Authorized Logistics & Return Processing Address:
    10 Webb Drive
    Londonderry, NH 03053
    United States
  • Support Email: support@purealabaster.com

  • Phone: +1 (877) 988-4871

  • Customer Support Hours:
    Monday–Friday
    9:00 AM–5:00 PM ET